Farmers are at the heart of what we do.
As a farmer, you are key to our purpose and promise. Together, we’re evolving responsible farming practices and putting the highest‑quality, nutritional products on tables across the world. When it comes to nourishing the future in a responsible and sustainable way, our community of farmers makes all the difference.
The webinar featured Cereals Canada and the Canadian value chain, including fellow farm member representatives who presented during the customer webinar missions and the one-on-one meetings. Insights and feedback from customers were shared with Canadian growers about this year’s wheat mission.
Don’t Miss a Thing
Stay on top of current news and information.
Moving the Industry Forward, Together
Our priorities and goals provide a vision and targets for the industry, as well as a guideline to better coordinate and focus research investment on increasing productivity, competitiveness and ensuring you can grow healthy, safe crops that are good for the environment.
Advocating on Your Behalf
To best take advantage of new market opportunities, it’s helpful for all of us in the Canadian cereals industry to come together with common goals and objectives. Working with other organizations and farmers themselves, we facilitate this as much as possible.
The Canadian cereals industry works together to ensure that we advocate for modern agriculture. We know that farmers benefit from the latest tools to keep improving what they do every day. While recognizing regional differences, we work towards national goals regarding industry research. It’s critically important to ensure effectiveness of investment and to bring broad benefits to the industry as a whole and to farmers individually.
Protecting and Developing Markets
To protect international and domestic markets, we work to counter the growth of non-tariff barriers, support international standards and strengthen science-based trade.
Connecting You to Customers
With a focus on key markets, we highlight and showcase the commitment farmers and the entire value chain have in ensuring a premium product is available for customers.
To support customers in their goals and make the most out of their purchases from Canada, we provide technical training, education and a forum on the value of Canadian wheat, including its quality advantages and functionality.
To establish new opportunities and unlock greater value for our industry, we build relationships with customers in domestic and international markets by sharing information, learning about market needs and strengthening Canada’s reputation as a leading and dependable high-quality wheat supplier.
Maintenance and Support
To meet the needs of a dynamic global marketplace, we provide in-depth information and programs highlighting the benefits of Canadian wheat to global customers and Canadian industry members so they have a broad knowledge of wheat quality characteristics, end-use functionality and market requirements.
Who I am as a farmer is more than just growing and selling commodities‑it’s growing food for families all over the world. It’s providing resources to our communities. It’s taking care of and improving the land I farm.”— JAKE LEGUEE
Grain, oilseed and pulse farm
Initiatives for Our Industry
Code of Practice, Responsible Grain
Launching in 2021, our new Code of Practice—Responsible Grain—reflects our commitment to advancing nourishment and to ensuring radical transparency in everything we do. Through it, we intend to foster continuous improvements in growing high-quality food that is environmentally, socially and economically sustainable.
Keep it Clean
It’s about clear communication to help maintain our clean reputation as a trusted supplier of canola, cereals and pulses. The Keep it Clean program guides farmers and producers in meeting customers’ strict requirements around pesticides, residues and traces of diseases. This includes education for on-farm best practices, products of concern and disease management.
Have Questions? We have answers.
Canadian farmers depend on exports and the maintenance of a strong reputation for Canadian products in the global marketplace. Canada’s robust regulatory system plays a fundamental role in supporting this reputation. The Canadian Grain Commission (CGC) plays a central role as a regulator for Canadian grains. This role includes oversight of Canada’s grain classification and variety registration system which sets the bar for Canada’s world-class reputation by ensuring that production and classes deliver on customer quality expectations in a consistent way. The CGC is also responsible for monitoring export quality in coordination with the Canadian Food Inspection Agency, ensuring that exports meet the quality and food safety needs expected from global customers.
Responsible Grain is being developed to proactively address sustainability issues that are of interest to the Canadian public, as well as respond to questions from consumers, both in Canada and export markets. It is intended to highlight that Canadian grain farmers are responsible stewards of Canada’s air, land and water. The intent is to further build on Canada’s reputation of providing high-quality food that is environmentally, socially and economically sustainable.
Demonstration of environmental sustainability is becoming a question more frequently asked by customers, especially in high-valued markets. A farmer-led, voluntary code will help address these questions without imposing significant costs and paperwork on farmers or exporters. Active involvement of farmers in the creation of a voluntary Code of Practice ensures that farm financial sustainability and operational practicality are key parts of the development process. This will not be the case in schemes developed without farmer engagement and imposed through government regulations or contractual conditions from buyers.
Through a national approach, we would have a consistent definition and measurement of sustainability. This helps the Canadian grain supply chain (including farm groups) influence how governments and companies develop policy and programs.
Canadian farmers are represented through their provincial wheat commissions which are members of Cereals Canada. Cereals Canada is comprised of two membership pillars that are equally represented on the Board of Directors;
Farm organizations: 50%