Farmers are at the heart of what we do.

As a farmer, you are key to our purpose and promise. Together, we’re evolving responsible farming practices and putting the highest‑quality, nutritional products on tables across the world. When it comes to nourishing the future in a responsible and sustainable way, our community of farmers makes all the difference.

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Producer Webinar

This event for growers helped connect the dots between harvest, purchase and market performance. Producers gained valuable insights into where to innovate and how to adapt their product to market demand by hearing what was presented to customers and the topics of interest. Information shared at this webinar can be found on the 2020 New Wheat Crop webpage.

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Moving the Industry Forward, Together

Our priorities and goals provide a vision and targets for the industry, as well as a guideline to better coordinate and focus research investment on increasing productivity, competitiveness and ensuring you can grow healthy, safe crops that are good for the environment.

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Advocating on Your Behalf

To best take advantage of new market opportunities, it’s helpful for all of us in the Canadian cereals industry to come together with common goals and objectives. Working with other organizations and farmers themselves, we facilitate this as much as possible.

Promoting Innovation

The Canadian cereals industry works together to ensure that we advocate for modern agriculture. We know that farmers benefit from the latest tools to keep improving what they do every day. While recognizing regional differences, we work towards national goals regarding industry research. It’s critically important to ensure effectiveness of investment and to bring broad benefits to the industry as a whole and to farmers individually.

Protecting and Developing Markets

To protect international and domestic markets, we work to counter the growth of non-tariff barriers, support international standards and strengthen science-based trade.

Connecting You to Customers

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Crop Seminars

With a focus on key markets, we highlight and showcase the commitment farmers and the entire value chain have in ensuring a premium product is available for customers.

Read our 2021 Wheat Crop Report
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Training Initiatives

To support customers in their goals and make the most out of their purchases from Canada, we provide technical training, education and a forum on the value of Canadian wheat, including its quality advantages and functionality.

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Market Development

To establish new opportunities and unlock greater value for our industry, we build relationships with customers in domestic and international markets by sharing information, learning about market needs and strengthening Canada’s reputation as a leading and dependable high-quality wheat supplier.

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Maintenance and Support

To meet the needs of a dynamic global marketplace, we provide in-depth information and programs highlighting the benefits of Canadian wheat to global customers and Canadian industry members so they have a broad knowledge of wheat quality characteristics, end-use functionality and market requirements.

Who I am as a farmer is more than just growing and selling commodities‑it’s growing food for families all over the world. It’s providing resources to our communities. It’s taking care of and improving the land I farm.”

— Jake Leguee,                   

Grain, oilseed and pulse farm

Filmore, SK                            

Initiatives for Our Industry

Code of Practice, Responsible Grain

Launching in 2021, our new Code of Practice—Responsible Grain—reflects our commitment to advancing nourishment and to ensuring radical transparency in everything we do. Through it, we intend to foster continuous improvements in growing high-quality food that is environmentally, socially and economically sustainable.

Learn More

Keep it Clean

It’s about clear communication to help maintain our clean reputation as a trusted supplier of canola, cereals and pulses. The Keep it Clean program guides farmers and producers in meeting customers’ strict requirements around pesticides, residues and traces of diseases. This includes education for on-farm best practices, products of concern and disease management.

Learn More

Have questions? We have answers.

MARKET REVIEW

How does our regulatory system help farmers succeed?

MARKET REVIEW

Why are programs like the Responsible Grain Code of Practice being developed?

MARKET REVIEW

How am I represented by Cereals Canada?

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