With a focus on key markets, we highlight and showcase the commitment farmers and the entire value chain have in ensuring a premium product is available for customers.Read our 2021 Wheat Crop Report
To support customers in their goals and make the most out of their purchases from Canada, we provide technical training, education and a forum on the value of Canadian wheat, including its quality advantages and functionality.
To establish new opportunities and unlock greater value for our industry, we build relationships with customers in domestic and international markets by sharing information, learning about market needs and strengthening Canada’s reputation as a leading and dependable high-quality wheat supplier.
To meet the needs of a dynamic global marketplace, we provide in-depth information and programs highlighting the benefits of Canadian wheat to global customers and Canadian industry members so they have a broad knowledge of wheat quality characteristics, end-use functionality and market requirements.
Launching in 2021, our new Code of Practice—Responsible Grain—reflects our commitment to advancing nourishment and to ensuring radical transparency in everything we do. Through it, we intend to foster continuous improvements in growing high-quality food that is environmentally, socially and economically sustainable.Learn More
It’s about clear communication to help maintain our clean reputation as a trusted supplier of canola, cereals and pulses. The Keep it Clean program guides farmers and producers in meeting customers’ strict requirements around pesticides, residues and traces of diseases. This includes education for on-farm best practices, products of concern and disease management.Learn More