We’re moving things forward responsibly, ensuring that we and our customers grow for good—for the planet, for farmers, exporters, millers, buyers, as well as for economies and people around the world.
We set the gold standard, and work diligently to earn Canada’s reputation as a supplier of choice for wheat.
More than simply a growing grain country, we lead the world in the production and delivery of clean, consistent and high-quality cereals.
We are focused on advancing a responsible industry that’s designed to meet and exceed growing expectations for responsibility and sustainability.
We are more than the product we grow; we are the communities and livelihoods enabled by the production, processing and nourishment of Canadian cereals.
We proactively adapt to what’s next through the pursuit and application of world-class innovation.
Cereals are a living product, a living business—a dynamic product for dynamic global markets.
We are nothing without the dedication, commitment and passion of each person in the Canadian Cereals community.
Our priorities and goals provide a vision and targets for the industry, as well as a guideline to better coordinate and focus research investment on increasing productivity and competitiveness and ensuring farmers can grow healthy, safe crops that are good for the environment and people.
The Keep it Clean program provides guidelines to ensure crops are grown to the highest standards, keeping Canada’s reputation as a trusted supplier of canola, cereals and pulses. The program guides farmers and producers in meeting the strict requirements of domestic and export customers for pesticides, residues and traces of diseases. This includes education for on-farm best practices, products of concern and disease management.
The Canadian Round Table for Sustainable Crops is working towards launching a Code of Practice—called Responsible Grain—to reflect our commitment to advancing nourishment and to ensuring radical transparency in everything we do. Through it, we intend to foster continuous improvements in growing high-quality food that is environmentally, socially and economically sustainable.Watch a Video
Cereals Canada, along with our partners, have established a value chain led, science-based promotion and education campaign on the beneficial properties of wheat and the benefits of modern agriculture. The main focus of the effort is to promote health benefits and nutrition of wheat in a way that is accessible and understood by consumers in Canada and potentially around the globe.
Cereals Canada is a trusted independent source of expertise related to analytical testing, milling and end-use functionality for those buying Canadian grain with the goal of increasing market opportunities and end-user success. We generate and analyze data that directly supports end-users in understanding the benefits of Canadian wheat and in making high-quality end-products. We also investigate and resolve milling and product functionality issues that are identified by industry and customers; this strengthens customer retention by optimizing the use of Canadian wheat in end-products. It’s our goal to advance nourishment by supporting the creation of quality products for customers all around the world.Read our 2020 Wheat Crop Report