Having a clear vision of the quality of the harvest helps us make future purchases objectively. Direct and honest communication with all exhibitors is an added plus as we look for new business and options with Canada.
How our event works
Choose your seminar & register
We’re using Sched for our online event platform. Once you have selected your seminar, simply sign up to register or sign in with your Sched ID.
Why is the event online rather than in-person this year?
As much as we love to see our customers in person, we’re not able to this year due to COVID 19 and subsequent travel restrictions. Hosting our seminars online means you can participate and get all the information you need without ever leaving your screen. Same valuable information, without any risk to your safety.
Are the events recorded?
Yes. All our sessions are recorded and will be available to watch on-demand approximately 24-48 hours after the event. Recordings will be available for one year.
Will there be interpreters/translators?
Live translations will be available in Spanish, Italian, Mandarin, Japanese, Korean, French, Arabic, Bengali and Turkish, depending on the location of your seminar. Please visit your region’s registration page to learn more.
Can I get the data / report before the seminar?
Yes. Data will be available online for each region from November 24
Can I attend a 2020 Online New Wheat Crop Seminar that is hosted in a different country?
Yes, you can select any region you’d like for your online seminar.
Do I need to be a customer to attend?
Yes, the seminars are Canadian wheat customer focused. Our goal is to ensure our customers maximize the benefits of partnering with us and get all the new crop information they need to make informed business decisions.
Can I forward the invitation to colleagues?
Yes. We encourage you to share our invitation with colleagues who might benefit from learning all about our new crop and farming practices.
Can more than one person from a company attend?
Yes. Multiple attendees from a company can register to attend. The more the merrier.
Are you offering company specific seminars as you did in the past?
No. However, you can book one-on-one consultations with an expert up to 2 weeks after the event to confidentially discuss the topics that matter most to you.
Is the content covered in the same way for each seminar?
Each region has specific needs so there are slight variations. To see region-specific agendas simply select the relevant Select a Seminar location.
Can I request a grain sample?
Canadian Cereals does not directly market grain, and as such we cannot facilitate samples. We encourage prospective buyers to connect with leading Canadian grain handlers for any inquiries regarding product availability, quality, and pricing. These companies include: Cargill, G3, Richardson, Parrish & Heimbecker and Viterra.
What happens if multiple members of my company want to book one-on-one consultations? Can I book multiple consultations?
We are happy to set up one consultation per company. If multiple requests from one company are received, a single session will be organized.
Can I book a one-on-one consultation before the seminar?
No. One-on-one consultations are available following the event and can be booked up to 2 weeks after the seminar in your selected region.
Do I need to register to access a recording?
No. You can view recordings from any seminar on-demand after the event has ended.
Why do I need to register?
Registering for a seminar is the best way to get all the information you need about our 2020 Canadian wheat crop. Not only will you be able to learn about this year’s crop and performance, but you’ll also hear the latest news and analytics from cereals industry experts, who are available to answer all your questions.
How do I know if I’ve registered?
Once you sign up with or login to Sched you’re registered. Make sure you select which concurrent session you would like to attend.
I would like to attend but I’m unsure if I’m able to yet. Can you hold a place for me without me registering?
We recommend signing up to reserve your seat. If you’re registered but can no longer attend, simply visit the event details page and roll over the profile icon to navigate to settings. Scroll to the bottom of the page to remove yourself from the event.
It’s the day before/morning of the seminar, can I still register?
Yes! You can still register.
Can I cancel after I’ve registered?
Yes. On the event details page, you’ll see a profile icon. Roll over it to navigate to settings. Scroll to the bottom of the page to remove yourself from this event.
Our process from harvest to seminar
Cereals Canada works closely with nine grain companies with grain elevators across Western Canada (Manitoba, Saskatchewan, Alberta, and a small portion of British Columbia) to access wheat samples representative of export quality.
Grain companies receive wheat samples when producers deliver grain for shipment, or when they submit a representative wheat sample for grading. Grain companies are asked to submit their composites to Cereals Canada when samples represent at least 75 per cent of the harvested wheat class/grade in the region.
Classes of wheat analyzed: CWRS, CWAD & CPSR.
Up to 10 days
Processing grain into flour and/or semolina involves cleaning, tempering, blending streams, and calculating flour yields for all composites.
Key characteristics of end-product quality for bread includes loaf volume, crumb structure and colour. For noodles, we look at colour and colour retention, as well as cooked texture. For pasta, we consider the colour of the dried product and cooking quality (texture, cooking loss, etc.). The process includes preparation of scaling ingredients, actual processing, and end-product quality assessment/scoring.
Up to 3 months
This is the final stage in the production process. Harvested crops are stored either on the farm in grain bins or delivered to grain elevators for shipment.
Harvesting time differs by province and region. More northern areas tend to be harvested later than more southern regions.
Samples from all grain companies are graded, then blended into composites that represent production from the West, East or Prairie regions. East and West regions are only for No. 1 CWRS, while Prairie regions are for CWAD, CPSR and No. 2 CWRS.
Flour is analyzed to determine its quality. Key areas of assessment for flour/semolina include protein content, gluten strength/rheological properties (protein quality) and colour.
While most quality analysis is done rather quickly, rheological and colour assessments are conducted 7 days after milling. Using a standard number of days after milling provides a basis for fairer comparisons.